CATEGORY服務項目：品牌LOGO設計、包裝設計
DESIGN：Guigood 圭谷設計xmgoodtime.cn
YEAR：2019
COUNTRY：CHINA, Tsingtao 中國, 青島
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項目背景
Background of project
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AURTALE香芬故事的產品線主要以日化品為主，本次品牌設計定位為法式浪漫風格。
浪漫
LOGO設計以香芬故事的英文名稱為基礎進行創作；
AURTALE字母的形體設計運用了法式優雅的視覺效果，參考法國頂級日化行業的設計手法進行創作，整體LOGO有一種氣質芬芳的優美感；
《香芬故事》這一品牌名稱，本身就具有一種神秘感、故事性，Logo的設計定位為浪漫的調性。
高級
法國是世界頂級日化品中心，號稱香水之都的巴黎，不僅僅因為她壯觀的建筑吸引游客，更多的是沖著法國化妝品而來的。
法國日化品市場以高端、奢侈而著稱，我們耳熟能詳的香奈兒、迪奧、歐萊雅、雅詩蘭黛等等都源于法國，這些品牌也深受年輕人喜愛、認可。
本次AURTALE的設計風格與法國高端品牌的特性趨于一致。
水滴
水，準也。準，平也。天下莫平于水。水是所有生命生存的重要資源，也是生物體重要的組成部分。
水滴的設計元素給受眾一種純潔細潤、干凈純潔的感覺，貼合洗護行業特點，水滴上揚傾斜的角度靈活自然、姿態曼妙，具有很強的辨識度和延伸性。
完整圖形
字型規范
青島潤龍泰豐(feng)化工有限(xian)公司(si)注冊于 2014年，自2008年起開始運作，截至(zhi)17年8月份(fen)公司(si)員工24人，廠房面積(ji)4000平方(fang)，主(zhu)營(ying)機械類相(xiang)關(guan)產(chan)品及柳(liu)編的出(chu)口(kou)，公司(si)主(zhu)攻歐洲市場，其中高(gao)(gao)空防護類產(chan)品在法國，德國，意大(da)利，英(ying)國等(deng)國家占(zhan)有技術(shu)及銷量的領先地(di)位，熟悉歐洲國家對高(gao)(gao)空防護類產(chan)品的規(gui)范(fan)及要求。
三達(da)建工(gong)(gong)(gong)(gong)(gong)有限公司成立(li)于2019年02月28日。經營范圍包括(kuo)建筑(zhu)(zhu)工(gong)(gong)(gong)(gong)(gong)程(cheng)(cheng)(cheng)；建筑(zhu)(zhu)勞務分包；土木工(gong)(gong)(gong)(gong)(gong)程(cheng)(cheng)(cheng)；市政工(gong)(gong)(gong)(gong)(gong)程(cheng)(cheng)(cheng)；水(shui)利工(gong)(gong)(gong)(gong)(gong)程(cheng)(cheng)(cheng)；弱電(dian)工(gong)(gong)(gong)(gong)(gong)程(cheng)(cheng)(cheng)；土石(shi)方(fang)工(gong)(gong)(gong)(gong)(gong)程(cheng)(cheng)(cheng)；房屋拆遷(qian)工(gong)(gong)(gong)(gong)(gong)程(cheng)(cheng)(cheng)（不(bu)含爆破工(gong)(gong)(gong)(gong)(gong)程(cheng)(cheng)(cheng)服務）；河(he)道(dao)治理工(gong)(gong)(gong)(gong)(gong)程(cheng)(cheng)(cheng)；園林綠化工(gong)(gong)(gong)(gong)(gong)程(cheng)(cheng)(cheng)；景觀工(gong)(gong)(gong)(gong)(gong)程(cheng)(cheng)(cheng)；鋼結構工(gong)(gong)(gong)(gong)(gong)程(cheng)(cheng)(cheng)；室內外裝(zhuang)(zhuang)飾(shi)裝(zhuang)(zhuang)修工(gong)(gong)(gong)(gong)(gong)程(cheng)(cheng)(cheng)；照明工(gong)(gong)(gong)(gong)(gong)程(cheng)(cheng)(cheng)；環保工(gong)(gong)(gong)(gong)(gong)程(cheng)(cheng)(cheng)；樓宇智能化工(gong)(gong)(gong)(gong)(gong)程(cheng)(cheng)(cheng)；建筑(zhu)(zhu)裝(zhuang)(zhuang)飾(shi)工(gong)(gong)(gong)(gong)(gong)程(cheng)(cheng)(cheng)；建筑(zhu)(zhu)安(an)(an)裝(zhuang)(zhuang)工(gong)(gong)(gong)(gong)(gong)程(cheng)(cheng)(cheng)；普通機械設(she)備、機電(dian)設(she)備安(an)(an)裝(zhuang)(zhuang)；水(shui)電(dian)安(an)(an)裝(zhuang)(zhuang)；制冷設(she)備安(an)(an)裝(zhuang)(zhuang)；機械設(she)備租賃(lin)。
龍(long)稷(ji)道場（青(qing)島）健康(kang)產(chan)業發展有限公司主(zhu)要經(jing)營響(xiang)水大米、有機(ji)面、油等農副產(chan)品，響(xiang)水大米是世界上唯一產(chan)在火山玄武巖上的(de)大米，其優秀品質主(zhu)要由五方面珠聯璧(bi)合而成。一是土壤，一萬年前火響(xiang)水大米：粒滿青(qing)白，透明(ming)純凈；湯如(ru)奶乳(ru)，飯如(ru)油注；香味沁(qin)腹，盛(sheng)唐(tang)皇貢。更是人(ren)民大會堂(tang)國宴專用米。山東龍(long)商谷道健康(kang)產(chan)業發展有限公司，是黑龍(long)江(jiang)省寧安市(shi)政府授權“地理(li)標(biao)志保護產(chan)品專用標(biao)志”
山東(dong)省日(ri)(ri)照市堯(yao)(yao)王集(ji)團是以(yi)山東(dong)日(ri)(ri)照堯(yao)(yao)王酒業集(ji)團有(you)限(xian)(xian)公(gong)司(si)(si)為核心，以(yi)日(ri)(ri)照酬勤(qin)有(you)機肥有(you)限(xian)(xian)公(gong)司(si)(si)、日(ri)(ri)照堯(yao)(yao)王飲品有(you)限(xian)(xian)公(gong)司(si)(si)為緊密層，以(yi)日(ri)(ri)照綠通塑料建材有(you)限(xian)(xian)責(ze)任公(gong)司(si)(si)、日(ri)(ri)照友和釀造有(you)限(xian)(xian)責(ze)任公(gong)司(si)(si)(中日(ri)(ri)合資)、日(ri)(ri)照堯(yao)(yao)王房地(di)產有(you)限(xian)(xian)公(gong)司(si)(si)等(deng)為半緊密層組建而成。
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擁有(you)17年經(jing)驗的圭谷設(she)(she)(she)計(ji)在業界(jie)享有(you)盛名，目前已與25家世界(jie)500強(qiang)企(qi)業達成(cheng)合作關系。GreatGoal圭谷設(she)(she)(she)計(ji)總部位于中國(guo)青島(dao)，專(zhuan)注于【網站數字建設(she)(she)(she)】及【品牌策劃設(she)(she)(she)計(ji)】，目前公司團隊人(ren)員經(jing)驗為(wei)5-18年的精英人(ren)才(cai)，擁有(you)俄羅斯(si)留學碩(shuo)士及奧美出身的創意總監等資深經(jing)驗成(cheng)員，是一個獨(du)立并且保持新鮮的高端(duan)設(she)(she)(she)計(ji)機構。
主營以下業務： 網站數字建設
